30-Day Onboarding Email Series
Brand: US Wellness Brand
My Role: Led strategy, design, and execution, collaborating with marketing and sales teams
Challenge: New field leaders and affiliates had no structured onboarding, resulting in slow ramp-up, inconsistent engagement, and unclear expectations.
Solution:
- Designed a 30-day email onboarding flow delivering actionable guidance, resources, and community prompts
- Created a program that was human, scalable, and eliminated the need for live onboarding calls while maintaining engagement
Results:
- Sustained an impressive 64% average open rate across the 30-day series, well above industry benchmarks.
- Significantly boosted early engagement and adoption of tools and resources.
- Leaders reported feeling empowered, confident, supported, and ready to lead their teams from day one.
Adult Education Programs
Brand: Direct Seller & Influencer Networks
My Role: Designed and delivered structured onboarding and training programs for field teams and professional partners.
Challenge: Teams and partners lacked consistent product and sales process education, leading to uneven performance and adoption of key tools and programs.
Solution:
- Developed a tiered education program with online modules, webinars, and live training sessions.
- Created guides, learning resources, and community forums to support ongoing development.
- Aligned content with brand, business, and operational objectives.
Results:
- Teams and partners completed training feeling confident and supported
- Adoption of tools and programs increased across teams
- Participants reported they could immediately apply what they learned to their work
Field Engagement & Incentive Events
Brand: Direct Seller & Influencer Networks
My Role: Designed and executed recurring events, leading both strategy and delivery, and coaching field leaders
Challenge: Field leaders and sellers lacked consistent training, motivation, and recognition, leading to uneven performance, disengagement, and missed adoption of programs.
Solution:
Designed evergreen virtual and in-person events that combined weekly training, strategy coaching, and incentive programs to drive ongoing engagement and results. Key components included:
- Weekly training calls and coaching sessions to provide tools, strategies, and actionable insights.
- Incentive events to celebrate all achievers and reinforce sales goals.
- Content creation opportunities at in-person events to empower sellers and amplify brand reach.
- Pre- and post-event communications via email and MMS to build anticipation, reinforce learning, and maintain momentum
Results:
- Increased engagement and adoption of programs
- Strengthened community and retention through recognition
- Established consistent, repeatable programs year-round
Strategic Customer Communications
Brand: Direct Seller & Influencer Networks
My Role: Developed multi-channel communication strategy and frameworks
Challenge: Customer-facing messaging was inconsistent, causing confusion, lower engagement, and missed sales opportunities
Solution:
- Built multi-channel communication frameworks, including email, MMS, in-app messaging, and content templates.
- Aligned messaging across sales teams and regions for clarity and consistency.
Results:
- Improved engagement across regions and customer segments.
- Streamlined messaging increased adoption of promotions.
- Frameworks became scalable, standard practice for future campaigns.
National Product Launch Campaign
Brand: Skincare & Wellness Brands
My Role: Led go-to-market strategy, cross-functional campaign execution, and creative direction
Challenge: Coordinating a new product launch across social, email, influencer, and retail channels, where teams were siloed.
Solution:
- Developed a 360° campaign aligning messaging across all channels
- Hosted live and virtual launch events to engage internal teams and professional partners
- Implemented tracking to monitor engagement and adoption
Results:
- Improved engagement compared to previous launches.
- Accelerated product adoption among key partners.
- Strengthened brand voice and consistency.
Regional Leadership Summits
Brand: Direct Sales & Influencer Network
My Role: Designed and executed summit, led workshops, coordinated cross-functional teams
Challenge: Field leaders lacked community, professional development, and recognition
Solution:
- Designed a 2-day leadership summit with interactive workshops, coaching, and recognition events.
- Followed up with digital engagement and coaching calls.
Results:
- 95% participant satisfaction.
- Strengthened network connections, improving retention and engagement.
- Repeatable model implemented for quarterly regional events.